EMPOWERING SUSTAINABLE TOURISM THOUGH CULTURE
—
DECEMBER 2023 - DECEMBER2024
Portugal | Norway
The Museu Experimenta Paisagem (MEP), promoted by MAG, is a territorial development project in the interior of Portugal. In this open-air museum without walls, artworks punctuate unlikely places in the landscape, and the trails are like museum rooms. With LOKAL, based on the experience of FRI's film team, MEP will develop an innovative participatory method, inaugurating a new type of museum tourism product: the Participatory Creation Trail.
The FRI team, which conducted the Lokalhistorisk Filmkurs project supported in 2018 by European Heritage Days, will promote the creation of new cultural products involving the school community and local administration of Kvinnherad, through joint activities with MAG. The new products are developed using a pedagogical method that was created and developed during this initiative, integrating new dynamics of reading and interpreting places, both materialized in new artistic objects that enhance tourist points of interest.
These objects and the transformation of the place reinforce local identity and stimulate community belonging.
The first activity will be promoted by MAG in Portugal, as part of a Conference and Workshop aimed at youth from Oleiros and Pedrógão Grande, guided by the pedagogical and filming team of the FRI association. In Norway, the outcome of the joint workshop between MAG and FRI with Kvinnherad students will be exhibited in an Exhibition to promote and discuss the feasibility of cultural and tourist development strategies with citizen participation.
CULTURAL TRAILS
participatory creation of cultural trails, engaging the local community with specialists and local administrations
Oleiros,
Portugal
Pedrógão Grande, Portugal
Kvinnherad,
Norway
Conference in Portugal
NEW TOURISTIC PRODUCTS of
MUSEUM EXPERIMENTA PAISAGEM:
INVITATION TO LOKAL PARTICIPATION!
This is a new phase of the Museu Experimenta Paisagem, and it is no coincidence that it begins with an invitation to participate. Perhaps the most distinctive feature of this open-air museum is the involvement of people, beyond the works of art in unlikely places and the cultural trails,
says Marta Aguiar, founder of the Museum and promoter of the LOKAL project.
LOKAL IN PORTUGAL
MEP SUMMER CAMP
Integrated into the events of the Museum Experimenta Paisagem, the Summer Camp is aimed at students from across the country and will take place this year in the heart of Portugal, in Oleiros and Pedrógão Grande. This is also a unique opportunity to learn from other experts, combining the fields of audiovisual, marketing, and business models.
Barbora Hollan is a photographer and international documentary filmmaker. She studied creative documentary direction at the Norwegian Film School and photography at the Academy of Arts Architecture and Design in Prague. In her documentaries, she focuses on creating a safe space for people to open up in front of the camera. As a cinematographer, she seeks to capture emotions, atmospheres, and the poetry of everyday life.
In my films, it's important for me to capture courage and authenticity. When I seek perfection, I find beauty in imperfections and gravitate towards testimonies that are visually powerful but not completely polished.
In recent years, she has also been conducting workshops throughout Norway, aimed at young people and children interested in learning and developing skills in the audiovisual field.
Students from the University of Coimbra Participate in Immersive Day at Museu Experimenta Paisagem
Students from the Master's program in Architecture at the University of Coimbra had an unforgettable day in the village of Sobral Fernando, in Proença-a-Nova, during an experience promoted by Museu Experimenta Paisagem (MEP). The aim was, on one hand to showcase the local history and heritage through a workshop created and tested during the initiative, and on the other to carry a profound research in this territory by this group of students.
The visit began at the headquarters of the Association for the Development of Sobral Fernando (ADSF), followed by a walk along the "Menina dos Medos" trail and a visit to the region's iconic rock shelters. Midday, participants enjoyed a relaxing riverside picnic, prepared by Olinda, a member of the ADSF, and even had the chance to take a refreshing dip in the waters of the Ocreza River.
In the afternoon, a workshop was organized, led by architect Marta Aguiar and her team, which involved local residents in the co-creation of a development strategy for the village. Key topics discussed included the challenges of depopulation and wildfires.
The day ended with a gastronomic sharing moment, where everyone had the opportunity to taste homemade bread, baked in the traditional wood-fired oven by Prazeres, served warm with olive oil and sugar.
This initiative was supported by various community figures, including Ana Louro, Mariana Santo, Rui Louro, Manuel Ribeiro, Joaquim Tomé, Professor Adelino, Olinda, and Carlos.
Research in Portugal - Experts visit to the territory
Architects Adelino Gonçalves, Victor Mestre, Geographer Álvaro Domingues, and Architect Marta Aguiar visited MEP’s territory to help design new trails, enhancing its concept of an open-air museum where the artworks in the landscape are the exhibition place. This ties into LOKAL’s mission of fostering sustainable, participatory tourism through community-driven art and education.
The main focus during these days of on-site research was the study and definition of which points would become the visit locations of the new trails of the Experimenta Paisagem Museum, to be physically implemented soon.
LOKAL IN NORWAY
Local History and Storytelling in Kvinnherad Municipality: A Collaborative Initiative
The Kvinnherad Municipality, in collaboration with MEP's expertise, led an exciting project to explore and celebrate the region’s local history, as part of this bilateral initiative's program.
This side of the poject, focused on researching and sharing local stories and traditions, allowing students and the broader community to reconnect with their heritage while contributing to the development of new cultural and tourist products. By engaging both younger and older generations, the program bridged the gap between past and present, creating opportunities for collaboration, learning, and economic development.
The first workshop in Norway, conduced by the documentary film director Merethe Offerdal, was about filming a documentary about Skålagato Street, the main street of the village. Between the past and the future, many differences are evident – some businesses have closed, while others remain. The students of Malmanger Skule created the documentary, interviewed people who work there and run businesses, and they also acted, reenacting what a store would have been like in the past! This documentary explores the relationship between the past and the present, promotes interaction between the older and younger generations, and celebrates local history.
In the second part of this initiative in Norway, MAG's team led a workshop with the 7th-grade students of Malmanger Skule, where created prototypes of signage using cork and wood were created. We explored stencil techniques, color layering, and the use of QR codes to create these artistic objects! Some students were already familiar with cork and let their imagination run wild. It was wonderful to share these moments of creativity and innovation with everyone. "Besøk MEP" means "Visit MEP" in Norwegian! Many were curious to come and visit this museum in the interior of Portugal.
Invitation for the final exhibition
Come explore the exhibition of the artistic objects created by students from Malmanger School in Rosendal as part of this groundbreaking cultural initiative. This activity celebrates the essence of community and culture, aiming to deepen ties between local residents through collaborative creativity.
Malmanger Skule
November 26th, 13:00
Final exhibition at Malmanger School
fund:
promoted by:
partner:
support:
